Introduction Nestlé, a global leader in the food and beverage industry, has consistently demonstrated its commitment to enhancing quality...

Case study doal: Reduce OOS Situations. Actions taken: To address the challenge of frequent OOS situations, a leading healthy snacks...

Every brand strives to capture the attention of customers and secure a prime position on store shelves. A better shelf position...

In an age of digital innovation and changing consumer behaviors, Fast-Moving Consumer Goods (FMCG) brands face the challenge of staying...

The 4Ps framework, consisting of Product, Price, Place, and Promotion, is a powerful marketing tool that has helped businesses across...

In the fast-paced and highly competitive FMCG/CPG industry, sales and marketing managers are constantly challenged to optimize retail...

In the fast-paced and highly competitive FMCG/CPG industry, sales and marketing managers are constantly challenged to optimize retail...